Privacy Policy

This privacy policy explains how “Vanille Lounge”, owned by UAB Eilona, collects, processes, and protects your personal data in order to achieve legitimate business purposes. The goal of this privacy policy is to inform you about how we handle your personal data, your rights, and how we ensure data protection according to the General Data Protection Regulation (GDPR).

1. Purpose and Necessity of the Privacy Policy

The GDPR requires data controllers, such as “Vanille Lounge”, to inform data subjects about the processing of their personal data. Our goal is to publicly provide all necessary information about how we process your data. The privacy policy allows us to clearly inform all data subjects without having to repeat the same information during each contact. For your convenience, we provide this information on our website at vanillelounge.lt and may also include it in event materials or forms where personal data is collected.

2. What Information Do We Collect and Process?

We collect and process your personal data for the following purposes:

  • Contract Fulfillment: Your name, email address, and contact details are used to ensure that we can provide you with services, communicate with you, and keep you informed about our services.
  • Marketing: With your consent, we use your email address and other contact details to send newsletters, special offers, and promotional campaigns.
  • Security: We may collect data such as your IP address, browsing habits, and location information to ensure the security of the website and the services we provide.

3. Legal Bases for Data Collection and Processing

We process your data based on the following legal grounds:

  • Consent: When you voluntarily provide your personal data, such as by subscribing to newsletters or registering for our events.
  • Contract Fulfillment: When your data is necessary to conclude and fulfill a contract with you.
  • Legitimate Interest: We have a legitimate interest in processing certain personal data to ensure the proper functioning of the website and services, as well as for market analysis.

4. Use of Google Ads and Meta Pixel

To improve the effectiveness of our advertising and personalize the services we offer, we use Google Ads and Meta Pixel tools. These tools allow us to track your actions on our website and help us provide personalized offers. The data collected by these tools may be processed and stored outside of the European Union.

5. Data Retention Period

We, UAB Eilona, retain your data only for as long as it is necessary to fulfill the purposes of data processing or as required by applicable laws. For example, data collected for marketing purposes (e.g., Google Ads or Meta Pixel) is retained for up to 26 months or according to the terms set by our partners.

6. Transfer of Data to Third Parties

We may transfer your data to our partners, such as Google and Meta, only for the purposes specified in this privacy policy. We ensure that these partners comply with data protection requirements as mandated by applicable law.

7. Your Rights

Under the GDPR, you have the following rights:

  • The right to know what data we process about you;
  • The right to request that your data be corrected or updated if it is inaccurate or outdated;
  • The right to request the deletion of your data when it is no longer needed or if it has been processed unlawfully;
  • The right to object to the processing of your data for marketing purposes (e.g., Google Ads, Meta Pixel);
  • The right to withdraw consent when your data is processed based on consent.

8. Protection of Personal Data

We, UAB Eilona, take all necessary technical and organizational measures to protect your data from unauthorized access, loss, or disclosure. All data protection measures are applied in accordance with the European Union’s General Data Protection Regulation (GDPR).

9. Privacy Policy Updates

We reserve the right to update this privacy policy at any time. We will notify you of any significant changes via our website. The latest terms of the policy will be posted on the website and will be effective from the date of their publication.

10. Payment Processing

The privacy policy is available in a separate, easily accessible section on our website to ensure that all customers are informed about the processing of their personal data. When processing payments, the personal data necessary to process and confirm the payment is transferred to our partners. In our online store, payments are processed using the makecommerce.lt platform, which is operated by Maksekeskus AS (Niine 11, Tallinn 10414, Estonia, reg. nr.: 12268475). As a result, your personal information required to complete the payment will be transferred to Maksekeskus AS in accordance with GDPR requirements.

Last updated: September 13, 2024